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Search Engines VS Social Media
Social media isn't as easy for traffic as it seems. For one thing, only 20 or so percent of your posts, assuming you have your own Facebook page or group, make it to the audience. The rest of them have to be boosted and that costs money. However, the money paid might be less than with other forms of advertising. I suppose, as with other things, it depends on the niche.

Finally, another problem is geography. Most buyers are from developed nations and sometimes the free traffic given is not from there. Again, you would have to boost to get buyers.

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